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India is also a signatory of this protocol

The brand owner still has to do the hard part, defining the market, the positioning, and the compliance groundwork, but the production risk shifts to a manufacturer who already knows how to get it right

But opponents argue that the change could cause current smokers to use more cigarettes to compensate for the lower nicotine levels, negatively impacting their health, and that the plan could open an opportunity for black-market sales of standard-strength cigarettes

The result typically burns unevenly, tastes harsh, and provides an unsatisfying smoking experience